AR-chitecture
Rethinking Architectural Presentation
Overview
Aiming to bring architectural representation into spatial technology, this project incorporated dynamic overlays, exploded components, and richer materiality, all while being shareable with a single link.
Research
Through surveys conducted with Architectural professionals, it was determined that the greatest design presentation hurdle introduced by a shift to remote work was the inability to share a single physical model.
Pain Points
Personas
Final Product
To prototype an alternative to physical modelmaking for remote collaboration, a dynamic virtual model was deployed in Augmented reality showcasing a project proposed for the East Village of Manhattan.
Using a floor plan as a target, a simplified digital presentation model of the design was not only presented in AR, but also augmented with animated drawings, location-specific renderings, and the ability to explode structural elements of the building apart for better comprehension. This creates a holistic, dynamic representation of the architecture visible in physical space from 360°.
Video
Outcome
The primary benefit to this media was the ability to share a 3D model of a project that could still be viewed at scale in a user's real-life environment, eliminating the need to physically gather around a single physical architectural model.
This allowed for greater chargeability of designs and a user-reported improvement in engagement by 30% over viewing photography of a static model.
